Preparation
Decide what is worth doing before photography and launch, based on the property, likely buyers and current competition.
Marketing approach
How we prepare, position and run property marketing.
Every marketing plan starts with the property, the likely buyers and the decisions that will help them engage with it.
Positioning
Set the marketing message, imagery and price strategy so buyers can understand why the property deserves their attention.
Follow-through
Use home-open feedback, buyer conversations and written offers to keep the seller informed as the marketing develops.
Examples of the work that goes into a marketing plan. Individual property results are discussed with sellers using the evidence relevant to their home.